Lutheran Schools Development Center

P.O. Box 2422, Sun City, Arizona 85372-2422 * TEL: (623) 521-6446 * EMAIL: rtrogalski@aol.com

"Investing in Children for Eternity"

MARKETING

 

 

 

 

Lutheran Schools Development Center

 

MARKETING SEMINAR - Building School Enrollment

A four hour seminar training, for a small group of schools, to implement the key, proven, and essential marketing practices and strategies you need to stabilize and increase your student enrollment. A marketing committee should be involved. It’s not just “selling” your school, it’s “listening to your community.” It’s projecting your mission statement promise in everything you do, from the delivery of your programs, to the condition of your building (s).

Objective: Develop and implement a comprehensive marketing plan for the 2005- 2006 school year.

The marketing plan includes the following elements:

 

    • * Enrollment Objective

* Market and Service Analysis

* School Position and Price Comparison

* Marketing Materials

* Promotional Mix, Activities, and Calendar

* Web and Internet Marketing

* Marketing Flow- Inquiry to Close

It's not just "selling" your school, it's listening to your community. It's projecting your mission statement promise in everything you do, from the delivery of your programs, to the condition of your building (s).

The seminar also includes proven marketing strategies and techniques that other Lutheran schools have found to be successful:

  • Planning the Perfect Open House

  • Web Site Marketing

  • Complete Registration Packet

  • Quality View Pieces

  • 5 Deadly Sins of Enrollment                                                                                  

  • Tell Two Program

  • Grade Level Brochures

  • Collateral Materials

  • Marketing in…the community, the local business arena, the churches and intergenerational circles

  • Advertising (door hangers, window clings and front yard signs)

  • Working with Community Allies

  • A Planed Approach when Prospective Families Visit

  • Conducting a Parent Survey

  • Doing an Exit Survey

  • Twelve Month Marketing Calendar

When: Depending on location of host school

Length: Four hours - No lunch

When: Saturday morning, contact Center for confirmation                                                                       

Who (attends): Each school is encouraged to bring a marketing team

Cost: $350 per school minimum of 4 schools)   

Also: Bring the school secretary

Principal: Not the point person - Team is responsible

"You're always on stage and the total community is your audience."  - Walt Disney