Lutheran Schools Development Center

P.O. Box 2422, Sun City, Arizona 85372-2422 * TEL: (623) 521-6446 * EMAIL: rtrogalski@aol.com

"Investing in Children for Eternity"

Lutheran Schools Development Center

 

Unit #1 - Marketing / Building School Enrollment: CAP Program “Coaching Administrators and Principals"

Marketing is not just “selling” your school, it’s “listening to your community.” It’s projecting the promise of your mission statement in everything you do, from the delivery of your programs, to the condition of your building(s). It’s a process by which a school attempts to anticipate changing needs and wants in various markets, and adjusts the market offer to services to those changing needs and wants.

MODULE INCLUDES

101: Marketing Essentials

Marketing Philosophy

Defining Grace Filled School

Understanding the Brand Promise

Delivering the Brand Experience

102: Listening to Your Communities      

Parent & Exit Surveys

Cover Letters

Parent Advisory Team

103: Need Based Tuition Assistance

Philosophy

Board Policy Statement

Tuition Assistance Tips

Out Sourcing

104: Collateral Materials

Quality Brochure                            

Long Brochure (View Piece)

105: Summer Program, Recruiting Students          

Philosophy

Examples & Idea

106: Promotions      

Window Cling

Door Hanger

Water Bottle

Coupons

Yellow Pages

Movie Theatres

107: Perfect Open House   

Timing

On Campus

Off Campus

Premiums

Follow-up

108: Marketing Allies                   

Posters (8 X 11) & (11 X 18)

School Constituents

Local Businesses

109: Referrals

Tell Two Program

Word of Mouth Strategies

Samples

110: Direct Mail - Advertisement  

Obtaining Mailing List

Designs

Samples

Timetable

Costs

111: Grade Level Brochures                                                      

Overview Each Classroom for Parent Viewing

112: Ambassador Program 

Plan for Feeder Schools and Neighboring Churches

113: Prospective Families  

Planned Routine and Needed Materials

Wall of Fame

Visiting Campus  

114: Ala Carte 

Choosing Mutually Agreed

Subject Area

 

*If you are at the beginning steps of a more complete marketing program it’s recommended to select these prerequisite modules. 

"Today, Solomon Lutheran School still has a lot of work to do to eliminate the financial burden, but the direction Solomon needs to go is now clear and on track.  Our committees will continue to work together because of his direction." - Jan Busdeker, Solomon Lutheran School, Christian Day School Committee